Celebrating Circus posters…
A lot of things have been the subject of design acclaim and accolades over the years, and right at the front of the queue are designers and artists, swiftly followed by magazines. Yet in fact, there is a lot more to typography and design than just these few select groups. If you know where to look, there are some absolutely astounding typefaces and designs out there – often right in your face no further than the end of your road.
As my good friend Malcolm from SEO company Surrey reminded me last week – this ones for you, Mal! – Circus posters are definitely worthy of a shout out. When I was growing up I would marvel at their old-school design and bright typefaces which seemed really different to anything out there. I was always wary of looking at the font too closely, though, as I worried I might see a clown in it! Not a good thing when you hate clowns as much as you love fonts.
Many of the early ones were painted completely by hand, by a skilled artist…
Anyway, the other really cool thing about the circus posters was the theme of them. They’d always be a similar theme, and they would never change so much you didn’t recognise them, yet each poster was subtly different. I have a small collection of these posters at home, my favourite one being the one with the massive elephant going back on its enormous hind legs!
And, whether you believe me or not, these Circus posters have proved catchy and influential with an all manner of other industries. For some reason yellow was always a popular colour for font, while red was often used as a background colour to really give it some punch.
Another brilliant face of Circus posters is their hand-made quality. Many of the early ones were painted completely by hand, by a skilled artist, and some of the Circus’s still follow this ethic now, making the work worthy of collecting. At least, if you ask me! Some of these posters show more skill than dozens of modern-day movie posters…that much is for sure.
Another weird thing about these posters is that over the years they have actually been copied by big financial companies looking to create a fun new advertising campaign. Strange as it is, these images are everywhere if you look closely enough, bringing style from other countries to the UK in a way which I am very glad of.
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